Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
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Episodes
21 hours ago
21 hours ago
Derek & Tucker sit down with club industry veteran Kevin Carroll of Peacock & Lewis to discuss a wealth of understanding when it comes to the indispensable assets for your club design.
Monday Dec 15, 2025
Monday Dec 15, 2025
On today's episode, Sussner sits down to take a deep look at Club Communities and the continuous cycle of club member recruiting through the eyes of the often most overlooked and most valuable asset - the new club member. These members are often your strongest advocate, but do they know your club's true identity? Find our insights on today's episode of Club's Made Meaningful.
Monday Dec 01, 2025
Monday Dec 01, 2025
Sussner sits down with Jake Vogt, the head golf professional at the Club at Golden Valley, about the importance of creating lasting member value in private clubs. They discuss the role of a golf pro, the significance of merchandising in enhancing member experience, and the challenges of navigating branding changes.
Monday Nov 17, 2025
Monday Nov 17, 2025
Welcome to Clubs Made Meaningful. A podcast by Sussner where strategy, culture, and brand come together to create real belonging. Today we take a look back on all we've learned for private club branding.
Sunday Nov 16, 2025
Sunday Nov 16, 2025
Meet Clubs Made Meaningful - The Podcast by Sussner meant to help you discover your club, your members, and what they stand for. For more information, visit us at: www.sussner.com
Monday Nov 03, 2025
Monday Nov 03, 2025
Derek and Tucker discuss why forward-thinking clubs invest in branding, blending tradition with intentional evolution to stay relevant and attract right-fit members.
Monday Oct 20, 2025
Monday Oct 20, 2025
Derek and Tucker dive in to creating foundational clarity for you and your team.For more information, visit us at: www.sussner.com
Monday Oct 06, 2025
Monday Oct 06, 2025
Derek and Tucker dive in to creating foundational clarity for you and your team.For more information, visit us at: www.sussner.com
Monday Sep 22, 2025
Monday Sep 22, 2025
Derek and Tucker are joined by Skip Avery, a Club Development Director, to discuss his wealth of experience in guiding clubs towards their true identity. For more information, visit us at: www.sussner.com
Sunday Sep 07, 2025
Sunday Sep 07, 2025
Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception.
For more information, visit us at: www.sussner.com