Brands Made Meaningful
Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations. Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
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Episodes
Monday Jun 30, 2025
Monday Jun 30, 2025
Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo. For more information, visit us at: www.sussner.com
Monday Jun 16, 2025
Monday Jun 16, 2025
Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short. For more information, visit us at: www.sussner.com
Monday Jun 02, 2025
Monday Jun 02, 2025
Chris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space.For more information, visit us at: www.sussner.com
Monday May 19, 2025
Monday May 19, 2025
Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.
For more information, visit us at: www.sussner.com
Monday May 05, 2025
Monday May 05, 2025
Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace.
https://kkandw.com/
For more information, visit us at: www.sussner.com
Monday Apr 21, 2025
Monday Apr 21, 2025
Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity. For more information, visit us at: www.sussner.com
Monday Apr 07, 2025
Monday Apr 07, 2025
Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. https://www.theclubgv.com/
For more information, visit us at: www.sussner.com
Monday Mar 24, 2025
Monday Mar 24, 2025
Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning.For more information, visit us at: www.sussner.com
Monday Mar 10, 2025
Monday Mar 10, 2025
Derek and Tucker are joined today by Jackie Carpenter, author of People First.For more on Jackie and People First check out:https://threeandjackie.com/For more information, visit us at: www.sussner.com
Monday Feb 24, 2025
Monday Feb 24, 2025
Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future. For more information, visit us at: www.sussner.com