{"store":{"baseInfo":{"podcastTitle":"Brands Made Meaningful","slug":"brands-made-meaningful","podcastDescription":"Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations.\n\nToo many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13995006/BMM_S2_Cover.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13995006/BMM_S2_Cover_1200x628.jpg?s=ef922bcb7e839871ef581fa7a321d34a&e=png","podcastUrl":"https://brands-made-meaningful.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/brands-made-meaningful/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-jexe8-d58bfe?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":91,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Sussner","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-jexe8-d58bfe-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-jexe8-d58bfe?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/5DmKUn50QjYORfBf7Apcic","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/a0b8494d-bc03-41bb-b8b2-eda7426bc7d9","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/95724113","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3339974","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/brands-made-meaningful-4288942","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/jOvRAYSdpun0","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-x1mwp9i7gupo","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2022 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://brands-made-meaningful.podbean.com","apiCommonParams":{"t":"686b4d29","clientSignature":"05f93ecc82bfc51d4f1d83cdd5125589","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb19772246-pti7b","episode":{"id":"pb19772246","idTag":"pti7b","title":"Episode 20: Defining Perception","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP20_Cover-Art_zebcgh_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog13995006/EP20_Cover-Art_zebcgh_1200x628.jpg?s=3105403edf2fb161b9a92a2665156e20&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP20_Cover-Art_zebcgh.png","previewContent":null,"content":"

Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered.

For more information, visit us at: www.sussner.com

","publishTimestamp":1670234400,"duration":2195,"mediaUrl":"https://mcdn.podbean.com/mf/web/668dsr/Sussner_Ep20.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-pti7b-12db356","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-pti7b-12db356","transcriptUrl":null,"permalink":"/e/episode-20-defining-perception/","downloadLink":"https://www.podbean.com/media/share/pb-pti7b-12db356?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":83,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-pti7b-12db356","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fbrands-made-meaningful.podbean.com%252Fe%252Fepisode-20-defining-perception%252F&rts=b5a517d17c601e31d19c83b2f20f82a315164048","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0},"episode":{"id":"pb19772246","idTag":"pti7b","title":"Episode 20: Defining Perception","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP20_Cover-Art_zebcgh_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog13995006/EP20_Cover-Art_zebcgh_1200x628.jpg?s=3105403edf2fb161b9a92a2665156e20&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP20_Cover-Art_zebcgh.png","previewContent":null,"content":"

Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered.

For more information, visit us at: www.sussner.com