{"store":{"baseInfo":{"podcastTitle":"Clubs Made Meaningful","slug":"brands-made-meaningful","podcastDescription":"

What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.

Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.

Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.

When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.

For club leaders defining what membership truly means today.

For more on Sussner, visit sussner.com.

","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/13995006/CMM_Cover_Art.jpg","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/13995006/CMM_Cover_Art_1200x628.jpg?s=65968f1cc81a649486ae3b136da0bb93&e=jpg","podcastUrl":"https://brands-made-meaningful.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/brands-made-meaningful/feed.xml","theme":"elegant","podcastDeepLink":"https://www.podbean.com/pw/pbblog-jexe8-d58bfe?from=usersite","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":11,"gmtAdjustment":"GMT-06:00","useDaylightTime":1,"value":-6,"text":"(GMT-06:00) Central Time (US & Canada)","daylightStartTime":"Second Sunday Of March +2 Hours","daylightEndTime":"First Sunday Of November +2 Hours","timezone":"America/Chicago"},"podcastDownloads":null,"totalEpisodes":112,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Sussner","enableEngagementStats":true,"shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-jexe8-d58bfe-playlist","language":"en","sensitivitySessionExpireTime":86400,"podcastApps":[{"name":"Podbean App","link":"https://www.podbean.com/pw/pbblog-jexe8-d58bfe?from=usersite","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/5DmKUn50QjYORfBf7Apcic","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/a0b8494d-bc03-41bb-b8b2-eda7426bc7d9","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/95724113","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null},{"name":"PlayerFM","link":"https://player.fm/series/3339974","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/PlayerFM.png","title":null},{"name":"Podchaser","link":"https://www.podchaser.com/podcasts/brands-made-meaningful-4288942","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/Podchaser.webp","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Avenir"},{"id":"SecondaryFont","val":"Avenir"},{"id":"PlayerColor","val":"#8fc31f"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":null},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

Cookies Notice

This website uses cookies to improve your experience while you navigate through the website. By using our website you agree to our use of cookies.

"},{"id":"EpisodePageListenOn","val":"hide"},{"id":"EpisodePageCustomizeComponent","val":"hide"}],"home-header":[{"id":"HomeHeaderTextColor","val":"#000000"},{"id":"HomeHeaderBackgroundColor","val":"#ffffff"}],"page-header":[{"id":"PageHeaderTextColor","val":"#ffffff"},{"id":"PageHeaderBackgroundColor","val":"#868686"}],"episode-list":[{"id":"EpisodeListType","val":"grid"},{"id":"EpisodesPerPage","val":10},{"id":"EpisodeStats","val":"show"}],"navigation":[{"id":"NavigationFontColor","val":"#000000"},{"id":"NavigationBackgroundColor","val":"#e9e9e9"},{"id":"NavigationSearch","val":"show"},{"id":"NavigationLinks","val":[{"id":"Home","type":"Link","value":"/","text":"Home","subitems":[]},{"id":"Subscribe","type":"Link","value":"https://www.podbean.com/site/podcatcher/index/blog/jOvRAYSdpun0","text":"Subscribe","subitems":[]},{"id":"Profile","type":"Link","value":"https://www.podbean.com/user-x1mwp9i7gupo","text":"Profile","subitems":[]}]}],"footer":[{"id":"FooterType","val":"Footer2"},{"id":"FooterFontColor","val":"#ffffff"},{"id":"FooterBackgroundColor","val":"#000000"},{"id":"FooterCopyright","val":"Copyright 2022 All rights reserved."},{"id":"SocialMediaLinks","val":{"facebook_username":"","twitter_username":"","instagram_username":"","youtube_username":"","linkedin_username":""}}],"customize-container1":[],"customize-container2":[]},"allLinks":[],"mainStylesDefaultSettings":null,"defaultCustomizeComponents":null,"scripts":[],"metas":null,"appConfig":{"package":"com.podbean.app.podcast","app_store_id":973361050,"app_name":"Podbean","scheme":"podbean"},"customizeCss":null,"canEditCss":null,"enableJsCodeInCustomizeContent":false,"enabledIframeCodeInCustomizeContent":true,"sectionMaxCount":10,"enableEditorLink":true,"enableEditCookiesNotice":true,"siteRedirectToFeed":false,"podcatcherRssUrl":null,"showFeed":true,"showTopBar":true,"enableWebSiteLike":true,"organizationName":null,"organizationPageLink":null},"backToListUrl":"/","tinymceLoaded":false,"listEpisodes":[],"userLikedEpisodes":[],"userLikeCheckedEpisodes":[],"topBarIframeLoaded":false,"listTotalCount":0,"listTotalPage":0,"listPage":0,"listType":"all","listValue":"","listName":"","pageLoading":false,"apiBaseUrl":"https://brands-made-meaningful.podbean.com","apiV2BaseUrl":"","apiCommonParams":{"t":"69d98e4a","clientSignature":"3e2d00b3bca54c0fe9d68e43ea1ea0d3","u":null,"customizing":null},"apiCommonHeaders":{},"comments":[],"commentsTotalCount":0,"commentsTotalPage":0,"commentsPage":1,"commentEpisodeId":"pb22937200-hurhe","episode":{"id":"pb22937200","idTag":"hurhe","title":"Episode 59: Brand Ecosystems","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP59_Navy_tcvdj7_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog13995006/BMM_EP59_Navy_tcvdj7_1200x628.jpg?s=782012f4fd18e589db028d81eda91bcf&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP59_Navy_tcvdj7.png","previewContent":null,"content":"

Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole.

For more information, visit us at: www.sussner.com

","publishTimestamp":1713776400,"duration":1251,"mediaUrl":"https://mcdn.podbean.com/mf/web/b9nwdtnr9nz4pwes/Sussner_-_Ep_598my7h.mp3","mediaType":"audio/mpeg","shareLink":"https://admin5.podbean.com/embed.html?id=pb-hurhe-15dfe70","likedCount":0,"deepLink":"https://www.podbean.com/ew/pb-hurhe-15dfe70","transcriptUrl":null,"permalink":"/e/episode-59-brand-ecosystems/","downloadLink":"https://www.podbean.com/media/share/pb-hurhe-15dfe70?download=1","fallbackResource":null,"fallbackResourceMimetype":null,"downloadCount":46,"status":"publish","hasMoreContent":false,"chaptersUrl":null,"explicit":false},"episodeShareLink":null,"deepLink":"https://www.podbean.com/ew/pb-hurhe-15dfe70","playlist":{"episodes":[],"current":0,"start":0,"stop":0,"playing":true,"playerLoading":true,"playbackRate":1,"playbackRateIndex":1,"volume":1},"toasts":[],"confirm":null,"customizeEditorFormZIndex":999,"lastRequestTime":null,"validateChangesOnBeforeunload":true,"windowWidth":1000,"VITE_FS1_CDN_URL_PREFIX":"https://pbcdn1.podbean.com/fs1","reloadStats":false,"userIdEncrypted":null,"userProfilePicture":null,"username":null,"isVerified":false,"loadUserInfo":false,"loginUrl":"https://www.podbean.com/site/user/login?return=https%253A%252F%252Fbrands-made-meaningful.podbean.com%252Fe%252Fepisode-59-brand-ecosystems%252F&rts=70f7bb21dbd1dbd58d28bc890f10e0830c7c3da0","recaptchaV3Loaded":false,"recaptchaV2Loaded":false,"likesLoaded":false,"commentLikeMap":{},"commentOffset":0,"widgetCommentsLoaded":false},"episode":{"id":"pb22937200","idTag":"hurhe","title":"Episode 59: Brand Ecosystems","logo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP59_Navy_tcvdj7_300x300.png","shareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/ep-logo/pbblog13995006/BMM_EP59_Navy_tcvdj7_1200x628.jpg?s=782012f4fd18e589db028d81eda91bcf&e=png","largeLogo":"https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP59_Navy_tcvdj7.png","previewContent":null,"content":"

Derek and Tucker break down how to craft effortless experiences when considering your brand as a whole.

For more information, visit us at: www.sussner.com