Clubs Made Meaningful
What transforms a private club from good to unforgettable? It’s more than facilities: it’s the meaning behind them.
Clubs Made Meaningful explores how belonging drives member satisfaction, loyalty, and long-term value. Hosted by Derek Sussner, the podcast features conversations with club leaders and industry experts on the intersection of strategy, culture, and identity—and how both dimensions of member value work together: Access (tangible experiences) and Belonging (emotional connection that creates loyalty).
Strategic clarity should guide capital decisions, not the other way around. When clubs align what they offer with what members feel, transformation becomes possible.
For more on Sussner, visit sussner.com.
Insights: The most important ideas from over 100 conversations in your inbox, for free. You'll receive weekly insights on club identity, member belonging, and culture. Sign up here: https://mailchi.mp/a675bd03875c/clubs-made-meaningful
Listen on:
Episodes
Monday Sep 26, 2022
Monday Sep 26, 2022
Derek and Tucker discuss how to refresh an athletic department.
For more information, visit us at: www.sussner.com
Monday Sep 12, 2022
Monday Sep 12, 2022
Derek and Tucker discuss how to brainstorm branding a club.
For more information, visit us at: www.sussner.com
Monday Aug 29, 2022
Monday Aug 29, 2022
Derek and Tucker discuss the power behind internal brandingFor more information, visit us at: www.sussner.com
Monday Aug 15, 2022
Monday Aug 15, 2022
Derek and Tucker sit down today to discuss the meaning of stereotyping within the branding world.
For more information, visit us at: www.sussner.com
Monday Aug 01, 2022
Monday Aug 01, 2022
This episode digs into the rallying cry for the greatness your team is going to accomplish.
For more information, visit us at: www.sussner.com
Monday Jul 18, 2022
Monday Jul 18, 2022
Derek and Tucker sit down today to discuss what logos mean within branding.
For more information, visit us at: www.sussner.com
Monday Jul 04, 2022
Monday Jul 04, 2022
Derek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement.
For more information, visit us at: www.sussner.com
Monday Jun 20, 2022
Monday Jun 20, 2022
Derek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now.
For more information, visit us at: www.sussner.com
Monday Jun 06, 2022
Monday Jun 06, 2022
Derek and Tucker discuss the Branding of Spaces
For more information, visit us at: www.sussner.com
Monday May 23, 2022
Monday May 23, 2022
Derek and Tucker discuss what a name can say - and not - about your company
For more information, visit us at: www.sussner.com