Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
Listen on:
Episodes
Monday Apr 07, 2025
Monday Apr 07, 2025
Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. https://www.theclubgv.com/
For more information, visit us at: www.sussner.com
Monday Mar 24, 2025
Monday Mar 24, 2025
Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning.For more information, visit us at: www.sussner.com
Monday Mar 10, 2025
Monday Mar 10, 2025
Derek and Tucker are joined today by Jackie Carpenter, author of People First.For more on Jackie and People First check out:https://threeandjackie.com/For more information, visit us at: www.sussner.com
Monday Feb 24, 2025
Monday Feb 24, 2025
Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future. For more information, visit us at: www.sussner.com
Monday Feb 10, 2025
Monday Feb 10, 2025
Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members. For more information, visit us at: www.sussner.com
Monday Jan 27, 2025
Monday Jan 27, 2025
Derek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation. For more information, visit us at: www.sussner.com
Monday Jan 13, 2025
Monday Jan 13, 2025
Derek and Tucker highlight how your members relate to your club and branding.For more information, visit us at: www.sussner.com
Monday Dec 30, 2024
Monday Dec 30, 2024
Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding. For more information, visit us at: www.sussner.com
Monday Dec 16, 2024
Monday Dec 16, 2024
Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices.For more information, visit us at: www.sussner.com
Monday Dec 02, 2024
Monday Dec 02, 2024
Derek and Tucker divulge the steps to evolving your brand while retaining your core values.For more information, visit us at: www.sussner.com