Brands Made Meaningful
Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations. Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
Episodes
![Episode 44: Build Your Brand’s Foundation](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP44_Cover_8nwucr_300x300.png)
Monday Oct 16, 2023
Monday Oct 16, 2023
Derek and Tucker expand on the importance of laying the right foundation for your organization. For more information, visit us at: www.sussner.com
![Episode 43: Building a Constructive Branding Process](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP43_Cover_p8qfpc_300x300.png)
Monday Oct 09, 2023
Monday Oct 09, 2023
Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets. For more information, visit us at: www.sussner.com
![Episode 42: What Makes a Brand Relevant](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP42_Cover_v4tsxu_300x300.jpg)
Monday Oct 02, 2023
Monday Oct 02, 2023
Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels. For more information, visit us at: www.sussner.com
![Episode 41: Your Right To Win](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP41_Cover_V2_m2ztma_300x300.jpg)
Monday Sep 25, 2023
Monday Sep 25, 2023
Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win. For more information, visit us at: www.sussner.com
![Episode 40: An Intro to Sub Branding](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP40_Cover_hwxv3e_300x300.jpg)
Monday Sep 11, 2023
Monday Sep 11, 2023
Derek and Tucker discuss the nuances of developing sub-branding and strategies.For more information, visit us at: www.sussner.com
![Episode 39: Conquer Branding Fears](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP39_Cover_exb5hw_300x300.jpg)
Monday Aug 28, 2023
Monday Aug 28, 2023
Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand. For more information, visit us at: www.sussner.com
![Episode 38: Balancing Strategy & Design](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP38_Cover_j3hdpg_300x300.png)
Monday Aug 14, 2023
Monday Aug 14, 2023
Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design. For more information, visit us at: www.sussner.com
![Episode 37: Branding Priorities](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP37_Cover_f356uz_300x300.png)
Monday Jul 31, 2023
Monday Jul 31, 2023
Derek and Tucker discuss how to figure out where to start when considering your branding priorities.
For more information, visit us at: www.sussner.com
![Episode 36: Invest in Your Brand](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP36_Cover_7mket3_300x300.png)
Monday Jul 17, 2023
Monday Jul 17, 2023
Derek and Tucker discuss how crucial it is to ensure your brand is standing out amongst the competition. For more information, visit us at: www.sussner.com
![Episode 35: Why is Positioning Scary?](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/BMM_EP35_Cover_cqctt8_300x300.png)
Monday Jul 03, 2023
Monday Jul 03, 2023
Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client.
For more information, visit us at: www.sussner.com
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