Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
Listen on:
Episodes
Monday Dec 30, 2024
Monday Dec 30, 2024
Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding. For more information, visit us at: www.sussner.com
Monday Dec 16, 2024
Monday Dec 16, 2024
Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices.For more information, visit us at: www.sussner.com
Monday Dec 02, 2024
Monday Dec 02, 2024
Derek and Tucker divulge the steps to evolving your brand while retaining your core values.For more information, visit us at: www.sussner.com
Monday Nov 18, 2024
Monday Nov 18, 2024
Derek and Tucker take a look at crafting specific merch to celebrate landmarks and special times of the year.For more information, visit us at: www.sussner.com
Monday Nov 04, 2024
Monday Nov 04, 2024
Derek and Tucker take a look back on their years of expertise to define who they are and what Sussner stands for
Monday Oct 21, 2024
Monday Oct 21, 2024
Derek and Tucker discuss what it takes to stand out in unique ways for your club. For more information, visit us at: www.sussner.com
Monday Oct 07, 2024
Monday Oct 07, 2024
Derek and Tucker take a look at the often missed and easy to overlook. For more information, visit us at: www.sussner.com
Monday Sep 23, 2024
Monday Sep 23, 2024
Derek and Tucker break down the building blocks for long lasting branding.For more information, visit us at: www.sussner.com
Monday Sep 09, 2024
Monday Sep 09, 2024
Derek and Tucker take a close look at one of their recent rebrands.For more information, visit us at: www.sussner.com
Monday Aug 26, 2024
Monday Aug 26, 2024
Derek and Tucker break down how to find the perfect timing when launching a club rebrand.For more information, visit us at: www.sussner.com