Brands Made Meaningful
Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations. Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
Episodes
![Episode 24: Interviewing your Audience for Insights](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP_Cover-Art_Interviewing_R1_V1_aea3gg_300x300.png)
Monday Jan 30, 2023
Monday Jan 30, 2023
Derek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand.
For more information, visit us at: www.sussner.com
![Episode 23: Assumption Reversal](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP_Cover-Art_AssumptionReversal_R1_V1_zqx2u9_300x300.png)
Monday Jan 16, 2023
Monday Jan 16, 2023
Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding.
For more information, visit us at: www.sussner.com
![Episode 22: Developing vs Amplifying a Brand](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP22_Cover-Art_z5wpr2_300x300.png)
Monday Jan 02, 2023
Monday Jan 02, 2023
Derek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take.
For more information, visit us at: www.sussner.com
![Episode 21: Refreshing a Sporting Goods Brand](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP21_Cover-Art_3ggiam_300x300.png)
Monday Dec 19, 2022
Monday Dec 19, 2022
Derek and Tucker take a look at a case study for one of their clients.
For more information, visit us at: www.sussner.com
![Episode 20: Defining Perception](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP20_Cover-Art_zebcgh_300x300.png)
Monday Dec 05, 2022
Monday Dec 05, 2022
Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered.
For more information, visit us at: www.sussner.com
![Episode 19: What is a Brand?](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP19_Cover-Art_wxe23n_300x300.png)
Monday Nov 21, 2022
Monday Nov 21, 2022
Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience.
For more information, visit us at: www.sussner.com
![Episode 18: Branding Golf Courses vs Golf Clubs](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP18_Cover-Art_Cyan_Light_Blue_0-00-00-00__hayqrk_300x300.jpg)
Monday Nov 07, 2022
Monday Nov 07, 2022
Derek and Tucker further hone in on golf course design.
For more information, visit us at: www.sussner.com
![Episode 17: Refreshing a Golf Course](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP17_Cover-Art_Yellow_Yellow_a5iagv_300x300.png)
Monday Oct 24, 2022
Monday Oct 24, 2022
Derek and Tucker discuss the bar for golf course design - and how to push past it.
For more information, visit us at: www.sussner.com
![Episode 16:Let’s Talk Taglines](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP16_Cover-Art_NavyBlue_Navy_iayfkt_300x300.png)
Monday Oct 10, 2022
Monday Oct 10, 2022
Derek and Tucker talk taglines in today's episode.
For more information, visit us at: www.sussner.com
![Episode 15: Refreshing an Athletic Department](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog13995006/EP15_Cover-Art_Yellow_Yellow_gqrsj2_300x300.png)
Monday Sep 26, 2022
Monday Sep 26, 2022
Derek and Tucker discuss how to refresh an athletic department.
For more information, visit us at: www.sussner.com
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