Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
Listen on:
Episodes
Monday Feb 12, 2024
Monday Feb 12, 2024
Derek and Tucker discuss if and when you should be honing in on your audience vs. casting as wide a net as possible.For more information, visit us at: www.sussner.com
Monday Jan 29, 2024
Monday Jan 29, 2024
Derek and Tucker dive into the parameters of what makes a name and the reasons yours may not be working for youFor more information, visit us at: www.sussner.com
Monday Jan 15, 2024
Monday Jan 01, 2024
Monday Dec 18, 2023
Monday Dec 04, 2023
Monday Nov 20, 2023
Monday Nov 06, 2023
Monday Nov 06, 2023
Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs.For more information, visit us at: www.sussner.com
Monday Oct 30, 2023
Monday Oct 30, 2023
Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management.For more information, visit us at: www.sussner.com
Monday Oct 23, 2023
Monday Oct 23, 2023
Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other. For more information, visit us at: www.sussner.com