Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
Listen on:
Episodes
Monday Nov 06, 2023
Monday Nov 06, 2023
Derek and Tucker discuss the intricacies and common pitfalls of branding for Private Golf Clubs.For more information, visit us at: www.sussner.com
Monday Oct 30, 2023
Monday Oct 30, 2023
Derek and Tucker breakdown how to identify and remedy a brand's identity crisis throughout thoughtful and intention brand management.For more information, visit us at: www.sussner.com
Monday Oct 23, 2023
Monday Oct 23, 2023
Derek and Tucker explain the vast difference between Branding and Marketing and how to make sure the two are complimenting each other. For more information, visit us at: www.sussner.com
Monday Oct 16, 2023
Monday Oct 16, 2023
Derek and Tucker expand on the importance of laying the right foundation for your organization. For more information, visit us at: www.sussner.com
Monday Oct 09, 2023
Monday Oct 09, 2023
Derek and Tucker break down the Branding Process from the high-level building blocks to the subsets. For more information, visit us at: www.sussner.com
Monday Oct 02, 2023
Monday Oct 02, 2023
Derek and Tucker dive into how your business should maintain relevancy and the risks of resting on your laurels. For more information, visit us at: www.sussner.com
Monday Sep 25, 2023
Monday Sep 25, 2023
Derek and Tucker break down how to help your business grow in the right direction when it comes to areas you are meant to win. For more information, visit us at: www.sussner.com
Monday Sep 11, 2023
Monday Sep 11, 2023
Derek and Tucker discuss the nuances of developing sub-branding and strategies.For more information, visit us at: www.sussner.com
Monday Aug 28, 2023
Monday Aug 28, 2023
Derek and Tucker dive into how to overcome the fear of change and the nature of constant refinement of your brand. For more information, visit us at: www.sussner.com
Monday Aug 14, 2023
Monday Aug 14, 2023
Derek and Tucker discuss the impact made for their clients when the right balance is made between strategy and design. For more information, visit us at: www.sussner.com