Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
Listen on:
Episodes
Monday Jan 30, 2023
Monday Jan 30, 2023
Derek and Tucker discuss gathering emotional insights from multiple vantage points to help define your brand.
For more information, visit us at: www.sussner.com
Monday Jan 16, 2023
Monday Jan 16, 2023
Derek and Tucker discuss how we change our thoughts and get into a different mindset to refine and revise our branding.
For more information, visit us at: www.sussner.com
Monday Jan 02, 2023
Monday Jan 02, 2023
Derek and Tucker discuss the different paths of developing or redeveloping a brand, and how to know which road to take.
For more information, visit us at: www.sussner.com
Monday Dec 19, 2022
Monday Dec 19, 2022
Derek and Tucker take a look at a case study for one of their clients.
For more information, visit us at: www.sussner.com
Monday Dec 05, 2022
Monday Dec 05, 2022
Derek and Tucker discuss how preconceived perceptions can affect how our brands are viewed - and how those views can be altered.
For more information, visit us at: www.sussner.com
Monday Nov 21, 2022
Monday Nov 21, 2022
Derek and Tucker take us through the important distinction between having a dialogue and having a monologue with your audience.
For more information, visit us at: www.sussner.com
Monday Nov 07, 2022
Monday Nov 07, 2022
Derek and Tucker further hone in on golf course design.
For more information, visit us at: www.sussner.com
Monday Oct 24, 2022
Monday Oct 24, 2022
Derek and Tucker discuss the bar for golf course design - and how to push past it.
For more information, visit us at: www.sussner.com
Monday Oct 10, 2022
Monday Oct 10, 2022
Derek and Tucker talk taglines in today's episode.
For more information, visit us at: www.sussner.com
Monday Sep 26, 2022
Monday Sep 26, 2022
Derek and Tucker discuss how to refresh an athletic department.
For more information, visit us at: www.sussner.com