Clubs Made Meaningful
What transforms a private club from good to unforgettable? It’s more than facilities: it’s the meaning behind them.
Clubs Made Meaningful explores how belonging drives member satisfaction, loyalty, and long-term value. Hosted by Derek Sussner, the podcast features conversations with club leaders and industry experts on the intersection of strategy, culture, and identity—and how both dimensions of member value work together: Access (tangible experiences) and Belonging (emotional connection that creates loyalty).
Strategic clarity should guide capital decisions, not the other way around. When clubs align what they offer with what members feel, transformation becomes possible.
For more on Sussner, visit sussner.com.
Insights: The most important ideas from over 100 conversations in your inbox, for free. You'll receive weekly insights on club identity, member belonging, and culture. Sign up here: https://mailchi.mp/a675bd03875c/clubs-made-meaningful
Listen on:
Episodes
Monday Jul 03, 2023
Monday Jul 03, 2023
Derek and Tucker take discuss how they build brand foundational elements specifically geared towards each individual client.
For more information, visit us at: www.sussner.com
Monday Jun 19, 2023
Monday Jun 19, 2023
Derek and Tucker take an in-depth look into the wide variety of their clientele.
For more information, visit us at: www.sussner.com
Monday Jun 05, 2023
Monday Jun 05, 2023
Derek and Tucker discuss the importance of hiring beyond professional skill sets
For more information, visit us at: www.sussner.com
Monday May 22, 2023
Monday May 22, 2023
Derek and Tucker discuss the importance of knowing where and why you stand.
For more information, visit us at: www.sussner.com
Monday May 08, 2023
Monday May 08, 2023
Derek and Tucker discuss the purpose behind revitalizing your brand.
For more information, visit us at: www.sussner.com
Monday Apr 24, 2023
Monday Apr 24, 2023
Derek and Tucker take a closer look into the "F&Bs" of company branding.
For more information, visit us at: www.sussner.com
Monday Apr 10, 2023
Monday Apr 10, 2023
Derek and Tucker discuss an often underlying issue in branding.
For more information, visit us at: www.sussner.com
Monday Mar 27, 2023
Monday Mar 27, 2023
Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation.
For more information, visit us at: www.sussner.com
Monday Mar 13, 2023
Monday Mar 13, 2023
Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?"
For more information, visit us at: www.sussner.com
Monday Feb 27, 2023
Monday Feb 27, 2023
Derek and Tucker kick off Season 2 by diving into what makes brands authentic.
For more information, visit us at: www.sussner.com