Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
Listen on:
Episodes
Monday Jun 19, 2023
Monday Jun 19, 2023
Derek and Tucker take an in-depth look into the wide variety of their clientele.
For more information, visit us at: www.sussner.com
Monday Jun 05, 2023
Monday Jun 05, 2023
Derek and Tucker discuss the importance of hiring beyond professional skill sets
For more information, visit us at: www.sussner.com
Monday May 22, 2023
Monday May 22, 2023
Derek and Tucker discuss the importance of knowing where and why you stand.
For more information, visit us at: www.sussner.com
Monday May 08, 2023
Monday May 08, 2023
Derek and Tucker discuss the purpose behind revitalizing your brand.
For more information, visit us at: www.sussner.com
Monday Apr 24, 2023
Monday Apr 24, 2023
Derek and Tucker take a closer look into the "F&Bs" of company branding.
For more information, visit us at: www.sussner.com
Monday Apr 10, 2023
Monday Apr 10, 2023
Derek and Tucker discuss an often underlying issue in branding.
For more information, visit us at: www.sussner.com
Monday Mar 27, 2023
Monday Mar 27, 2023
Derek and Tucker get into the challenge within the challenge - the change management within a brand transformation.
For more information, visit us at: www.sussner.com
Monday Mar 13, 2023
Monday Mar 13, 2023
Derek and Tucker discuss one of the greatest questions they've been asked by a client - "How do we live this brand?"
For more information, visit us at: www.sussner.com
Monday Feb 27, 2023
Monday Feb 27, 2023
Derek and Tucker kick off Season 2 by diving into what makes brands authentic.
For more information, visit us at: www.sussner.com
Monday Feb 13, 2023
Monday Feb 13, 2023
Derek and Tucker celebrate their silver sober edition episode by diving into what we can learn from our competition - and how to set ourselves apart from them.
For more information, visit us at: www.sussner.com