Clubs Made Meaningful
What transforms a private club from good to unforgettable? It's not just the facilities—it's the meaning behind them.
Clubs Made Meaningful is the essential resource for private club leaders who want to understand how belonging drives member satisfaction, loyalty, and long-term value—the strategic dimension most clubs overlook.
Hosted by Sussner, a strategy and design partner helping private clubs turn brand clarity into member belonging, each episode brings together club leaders and industry experts to explore how strategy, culture, and brand come together to build both sides of member value—Access (the tangible experiences and amenities) and Belonging (the emotional connection that creates loyalty and advocacy)—and why brand clarity should guide capital decisions, not the other way around.
When clubs align what they offer with what members feel, meaningful things happen: stronger culture, sustained waiting lists, and the confidence to build a future worth celebrating.
For club leaders defining what membership truly means today.
For more on Sussner, visit sussner.com.
Listen on:
Episodes
Monday Sep 12, 2022
Monday Sep 12, 2022
Derek and Tucker discuss how to brainstorm branding a club.
For more information, visit us at: www.sussner.com
Monday Aug 29, 2022
Monday Aug 29, 2022
Derek and Tucker discuss the power behind internal brandingFor more information, visit us at: www.sussner.com
Monday Aug 15, 2022
Monday Aug 15, 2022
Derek and Tucker sit down today to discuss the meaning of stereotyping within the branding world.
For more information, visit us at: www.sussner.com
Monday Aug 01, 2022
Monday Aug 01, 2022
This episode digs into the rallying cry for the greatness your team is going to accomplish.
For more information, visit us at: www.sussner.com
Monday Jul 18, 2022
Monday Jul 18, 2022
Derek and Tucker sit down today to discuss what logos mean within branding.
For more information, visit us at: www.sussner.com
Monday Jul 04, 2022
Monday Jul 04, 2022
Derek and Tucker sit down today to discuss how to discover what business you are really in to better understand your mission statement.
For more information, visit us at: www.sussner.com
Monday Jun 20, 2022
Monday Jun 20, 2022
Derek and Tucker discuss the importance of looking ahead towards the big picture to better hone the purpose behind what we do in the now.
For more information, visit us at: www.sussner.com
Monday Jun 06, 2022
Monday Jun 06, 2022
Derek and Tucker discuss the Branding of Spaces
For more information, visit us at: www.sussner.com
Monday May 23, 2022
Monday May 23, 2022
Derek and Tucker discuss what a name can say - and not - about your company
For more information, visit us at: www.sussner.com
Monday May 09, 2022
Monday May 09, 2022
Derek and Tucker jump into the discovery phase of branding before it hits the drawing board.
For more information, visit us at: www.sussner.com